The marketing team at Dominos deserves some sort of vacation or detoxing getaway because they’re really pushing it with their latest ploy: Dominos Live.
You will soon be able to watch a live stream of the pizza making process at a Dominos location in Salt Lake City, Utah. “Why would I want to watch that? Why Salt Lake City, Utah?” you ask. Well I got nothing for ya because none of that makes any sense to me either.
Take your pick of five cameras and watch, from start to finish, as we make delicious oven-baked food. And because this is a real store, we’ll be busiest between 7:30pm ET/4:30pm PT and 12:30am ET/9:30pm PT
I mean, just why? I sort of understand the appeal of watching your personal pizza be made, if there is literally nothing else going on in your life, on television or the internet. But even then, if I wanted to be that involved in the process, I’d just make the damn pizza myself.
I will admit that the online Dominos tracker they have now can be pretty entertaining. I used to answer the door already knowing the delivery person’s name and would ask them how the person who made the pizza–Bob/Joe/Whoever, was doing. After a few times though, the weirdo, stalkerish novelty of it all wore off quickly.
I really hope that Dominos Live is not the future. Note to other restaurants: Uh uh. Resist please. I understand that the idea behind this is that we’ll get to see that Dominos pizza is, in fact, handmade with fresh ingredients blah blah blah, but honestly, when I’m ordering pizza from Dominos, freshness is just not my main concern. Let’s be real, if we cared how Dominos pizza was made, we probably would’t be eating it. Ignorance is delicious, delicious bliss.